The North Face vs The South Butt

St. Louis   The North Face Apparel Corp. is suing a small suburban St. Louis-area company called The South Butt and the teenager who started it. The lawsuit filed last week in federal court in St. Louis seeks unspecified damages and asks the court to prohibit The South Butt from marketing and selling its parody product line.  The North Face says it does not comment on pending litigation.  The South Butt’s attorney, Albert Watkins, says the company was started by 18-year-old Jimmy Winkelmann to help pay for college. It puts out products with the tag line “Never Stop Relaxing,” a parody of The North Face line, “Never Stop Exploring.”  The parody company sells T-shirts, fleece jackets and sweatshirts on its Web site.


Wow, way to completely overreact North Face…when I woke up this morning I had no idea what the hell The South Butt was…but now I’m going to promote the shit out of them.  Honestly, is little Jimmy Winkelmann really cutting into your profits?  The kid sells to poor college kids to pay for beer and weed money, he’s not some multi-national conglomerate bent on a hostile takeover.  I mean look at his logo…it sucks!  How are you worried about this?  It’s always nice to see a major company protecting its intellectual property from sleazy opportunists…go get em North Face, take all $267.88 from Jimmy’s checking account…fucking scumbags.

P.S. Here is The South Butt’s website…go buy some fleece’s
The South Butt


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